Rob Janoff is a graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the Apple logo.[1]
In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Apple Computer, creating an apple with a bite out of it, included so that people did not mistake the apple for a tomato or another fruit.[2] He also created ads and printed materials for Apple. Later he did design work for both IBM and Intel.